{"product_id":"copy-of-born-to-be-mild-500ml-ph-neutral-maintenance-shampoo-hs-34022020","title":"Dodo Juice Born to be Mild 1 litre - TRADE CASE - 12x award winning pH-neutral maintenance shampoo (safe shampoo)","description":"\u003cp\u003eOur wax-friendly wonderwash, Born to be Mild, has been a toast of the detailing community since its launch, and not only helped us win an HSBC Start-Up Stars Green Award, but also grabbed the title of Detailing World Wash Product in 2010, 2011, 2012 and 2013 at launch! So what makes it so good? Well, after applying a protective coating, you want to preserve it, rather than remove it, when you wash your car. Born to be Mild is a pH-neutral formula designed to be kind to waxes and sealants... but tough on dirt and grime. It also contains limescale inhibitors to help soften wash water. This doesn't mean a completely spotless wash, but it does improve the situation and is a real bonus in hard water areas.\u003c\/p\u003e\n\u003cp\u003eThis maintenance shampoo also has good foaming properties for a silky smooth lather and is extremely slick to the touch, helping to lubricate dirt and prevent it scratching during a contact wash.\u003c\/p\u003e\n\u003cp\u003eFurthermore, it can be used on matt finishes without issue and on glass without smearing (because it's free from wax and silicone\/glaze oils), it uses only the highest quality ingredients (including biodegradable surfactants and those limescale inhibitors) and, most importantly, it has a dilution ratio as high as 1:800 (about four times higher than average 'high street' car shampoos). This means you may only need a quarter as much in the bucket, making it surprisingly economical.\u003c\/p\u003e\n\u003cp\u003eA legend among car shampoos. If you've only ever used the usual 'big brand' or valeter spec washes, make it a mission to see what you've been missing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e*Detailing World Best Wash Product 2010, 2011, 2012, 2013*\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/d7r_DGSkoY0\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"autoplay; encrypted-media\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eMSRP: 1000ml = £22\/29 EUR inc VAT\/local taxes\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eSKU: DJBM10C, Case of 12: C12DJBM10C\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eCase POR (before price-break discount applied): 40% =  £11 per unit (ex VAT\/taxes)\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eAdditional 10% order discount applied if basket over £3000.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Dodo Juice","offers":[{"title":"Default Title","offer_id":55225029394805,"sku":"C12DJBM10C","price":132.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0528\/0763\/1009\/files\/BORN-TO-BE-MILD-1L.png?v=1770046431","url":"https:\/\/trade.dodojuice.net\/products\/copy-of-born-to-be-mild-500ml-ph-neutral-maintenance-shampoo-hs-34022020","provider":"Dodo-Trade","version":"1.0","type":"link"}